diff --git a/README.md b/README.md
index d9883e9..fa79a6b 100644
--- a/README.md
+++ b/README.md
@@ -1,19 +1,22 @@
-mux
+gorilla/mux
 ===
 [![GoDoc](https://godoc.org/github.com/gorilla/mux?status.svg)](https://godoc.org/github.com/gorilla/mux)
 [![Build Status](https://travis-ci.org/gorilla/mux.svg?branch=master)](https://travis-ci.org/gorilla/mux)
 
+![Gorilla Logo](http://www.gorillatoolkit.org/static/images/gorilla-icon-64.png)
+
 http://www.gorillatoolkit.org/pkg/mux
 
-Package `gorilla/mux` implements a request router and dispatcher.
+Package `gorilla/mux` implements a request router and dispatcher for matching incoming requests to
+their respective handler.
 
 The name mux stands for "HTTP request multiplexer". Like the standard `http.ServeMux`, `mux.Router` matches incoming requests against a list of registered routes and calls a handler for the route that matches the URL or other conditions. The main features are:
 
+* It implements the `http.Handler` interface so it is compatible with the standard `http.ServeMux`.
 * Requests can be matched based on URL host, path, path prefix, schemes, header and query values, HTTP methods or using custom matchers.
 * URL hosts and paths can have variables with an optional regular expression.
 * Registered URLs can be built, or "reversed", which helps maintaining references to resources.
 * Routes can be used as subrouters: nested routes are only tested if the parent route matches. This is useful to define groups of routes that share common conditions like a host, a path prefix or other repeated attributes. As a bonus, this optimizes request matching.
-* It implements the `http.Handler` interface so it is compatible with the standard `http.ServeMux`.
 
 ---